What it takes to sell property today

Richard Ashton of Allan Morris takes a look at what it takes to sell property today and learns a lesson from history.

In 1415 the English archers were a formidable force at the battle of Agincourt – the 600th anniversary of which we commemorate on 25th October, St Crispin’s Day. It is said that each archer was so fast that at any one time he had two arrows in the air and one in the bow. From five thousand archers, a lethal hailstorm of missiles was made. But none was tightly aimed at one target. It was the mass that did the overall damage.

Putting a property on the internet is a bit like placing it in the cloud of arrows. There are tens of thousands of properties for sale out there. It is hoped that you’re your own will somehow hit the mark. Most sellers though want a little more from their estate agent than simply putting their property on the internet. After all anyone can do that. Most knowledgeable sellers demand targeted marketing as well. They want their agent to know the buyers and have a strong idea who will buy and for how much.

Sellers also want their estate agent to have a clear idea about value – not because they have used a website algorithm but because they are knowledgable about the local market that they have their finger on the pulse having worked at doing just that for many years.

Nor are websites very good at negotiating deals and seeing through transactions – in fact they can do neither. People need to do that. And the better the people the better it is for a seller.

So don’t let your home become just one of a crowd. Make it one on its own – an arrow perfectly aimed by a trained marksman at a series of well-selected targets. That way you will hit gold in the centre of the target. Bull’s-eye.

To discuss what can be gained from targeted marketing please contact Richard on 01684 561411 or email him at richard.ashton@allan-morris.co.uk.

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